Personal Branding and Headshots

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
— Tom Peters, Fast Company magazine

What are Personal Branding Portraits?

When we talk about “branding images”, we often think of a product, and a set of images that tell a story about that product, that convey a feeling about owning or using that product. Personal branding images do the same thing, but the product is your most important one – YOU!

“People buy you, more so than your exact services or goods,” she said. “My business is truly and authentically me, so I wanted to make sure that this came out in my social media presence.”
— New York Times , “When Selfies Won’t Do”

Your personal branding session is designed to produce images of you that position you as someone who is credible, authentic, and trustworthy. The images are designed to help you create an online presence that shows the “real” you, and help you reach your ideal customer, client, or employer.

The most basic level of personal branding image is the headshot, and its modern incarnation, the profile picture. Your profile picture can affect how people see you before they even read your profile. Subconsciously, people make judgements about someone from their picture about that person’s trustworthiness, credibility, and warmth. In one study, recruiters only looked at profiles for around 6 seconds. They spent 20% of their time on the photo.

We offer two levels of service for personal branding.

Headshot Session

A headshot session is the most basic approach to branding. It is your basic profile image for LinkedIn, Facebook, and other social media. It’s a basic head and shoulders image, to ensure that the most important thing, your face, is prominent in a small profile image. 

  • 20-30 minute session

  • 1-2 outfit changes

  • 2 professionally retouched digital images

Schedule your headshot session

Personal Branding Session

This is a full portrait session designed to show who YOU are. We will meet first for a consultation, where we will discuss you, the type of client you are trying to reach, location options, and wardrobe. From there we will plan out your session. These sessions may be done in our studio, in your office or business, outdoors, or some combination.

  • 2-3 hour session

  • “unlimited” outfit changes

  • Professional hair and makeup

  • Images and products are available separately

Schedule a complementary consultation to discuss a personal branding session

We also offer corporate headshot packages, with volume discounts

New York Times , “When Selfies Won’t Do” 
Business Insides, "What Recruiters Look At During The 6 Seconds They Spend On Your Resume"